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NOTCHILOUS the title was born out of our Jamaican street culture


To ensure that our Jamaican street culture is preserved and shared through the use of the most creative designs in their purest form. We offer products and services with uncompromising quality which is supported by continuous improvements and innovations, thereby we hope to exceed our customer's expectations.

It is guaranteed that this brand will shock, disturb and excite you all at the same time. The name “Notchilous” coming out of the 70s - 80s dancehall culture with the tagline “Highly Respected” speaks to the “Rude Boy” culture with everything from the revolutionary to the more raw and risque dancehall sayings in its most distinctive and undiluted form. The brand prides itself on being unique and original and shying away from mass production.

Make no mistake, when you are adorned in a Notchilous piece you are representing strength, an unmistakable Jamaican style and belief in one's self, and the courage to let the world know what you are thinking. "Are you ready for this?" and if you THINK you are ready for this browse through our site and check out the latest additions to our collection, and feel free to get in touch with our team if you need any assistance. Happy shopping!


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